Enable Email Subscription with Feedburner

Not all visitors to your WordPress blog will be familiar with RSS feeds or how they work, while some other visitors just don’t want to mess with using a feed reader. RSS isn’t the only push-delivery method out there: email subscription is another great service to offer to your visitors.

First you’ll need an email subscription service that’ll send out the emails for you. The service I recommend is Feedburner. Check out my email subscription form in the sidebar to see how it looks and works.

First setup a Feedburner feed if you don’t have one already. Then follow these steps:

  1. Go to Feedburner.com and login
  2. Click “My Feeds” in the upper-left-hand corner
  3. Select your feed from the list
  4. Click the “Publicize” tab
  5. Click “Email Subscriptions” on the left
  6. Make sure “Feedburner” is selected, and click “Activate”
  7. Copy the HTML code in the box
  8. Login to your WordPress blog’s administration area
  9. Go to the “Appearance” section (a.k.a. “Design,” “Presentation,” or “Themes” in versions prior to 2.7)
  10. If you’re using Widgets in your sidebar, click the “Widgets” sub-tab. Add a “Text” widget to the sidebar you want, and paste the HTML code in the configuration section. Save your changes, and that’s it!
  11. If you’re not using widgets, you’ll need to have basic knowledge of HTML. First click the “Editor” or “Theme Editor” subpanel, and select “Sidebar” from the list. Usually sidebar modules go between <li></li> tags; some other themes use <div>. Paste the code in your sidebar between the appropriate set of tags in the location you want, click Save, and you’re done!


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  1. Thanks for this information. I use google feed burner for the first time and my themes has feed burner built-in but I don’t how to activate it. I read this information searched by Google and Finally, I was able to use it now. Thanks.

  2. Hello,

    I really like the two check box options you have below your comments. Could you please tell me what code or plugin you used to implement this? Thanks!

  3. Grace

    Thank you very much for the directions you gave!

  4. Sweet. Thanks for the info. I will be setting up feedburner soon!

  5. Pingback: The Making of Useful Habits HQ – Day 1 | Useful Habits HQ

  6. Courtney Rundell

    I know I don’t know you, but I love you! I’m a novice blogger trying to set-up my blog all by myself and I’ve been looking for a Plug-in to do this to no avail. Your directions were PERFECT and to the point. THANK YOU SO MUCH!!! Courtney

  7. Evgeny

    Thank you so very much for your simple & straight to the point explanation

    In appreciation, Evgeny :)

  8. Does Feedburner email enable us to have the email addresses of subscribers or does the data go strictly to feedburner? Thanks.

  9. You have been very helpful! Thanks!

  10. rajendra

    I really like two check box option you have below your comments. Could you please tell me what code or plugin you used to implement this? Thanks!

  11. Thank You very much for your direction John, very usefulllll ;)

  12. tonns of thanx for this information…
    can you also help me out with one more proble..?
    my google chrome readers are not able to subscribe to my rss feeds..can you please provide some solution to this ?

  13. Question: The emails that my subscribers are receiving via Google Feedburner Email Subscription do not look right. There are no spaces for paragraphs, and text is appearing on the same line as photos – it doesn’t look this way on the WordPress blog itself when I post. My subscribers are getting something in their inbox that looks awful and is hard to read. Any suggestions on formatting or a work-around?

  14. Will do – thank you!!

  15. Thank you so much John. I had been trying to figure this out for a while, and this page made it so easy. Now I’m not so frustrated with feedburner!

  16. Thank you so much for this great info! It was clear and helpful. I didn’t understand feedburner, and didn’t know I needed to set up and account and activate it in order to enable folks to subscribe by email. Thank you!!

  17. Thank you so much for this tip! I was wracking my brains trying to figure out how to do it. Followed your directions and presto! It worked. Awesome.

  18. Vitra

    this was extremely helpful–just wanted to say thanks!

  19. Can we customize the design of this plugin by css or it is impossible. I’d like to make it like in sosnovskij . ru You can see at right top of that site. Thanks for useful advises

  20. Wow John over 3 years later and it still works like a charm! Thank you very easy to follow!

    Joshua the ZamuraiBlogger

  21. I get as far as step 10, but when I post the HTML there are FORM tags that are removed when I click save.

    WordPress doesn’t like something…

  22. Hi John, I really struggled with this (hence past 1am) until I stumbled over your post. Thanks so much for the perfect explanation, my email subscription is beautifully set up now.

  23. Hi,
    I am totally new to blogging and trying to figure some things out. I installed a widget called subscription options “subscription options” and am trying to add email subscription through freeburner. The widget asks for the freeburner email service URL and I can’t figure out how to find that. Do you have any idea what that is or how I find it? Please explain very basically if you do as I’m just getting started. I appreciate any help you can give.

    thanks, RT.

    • Actually… never mind I figured it out. For anyone else that’s curious. Go to myfeeds/publicize/email subscriptions/preview subscription links/right click on pop up page (or ctrl click for mac) see page source = feedburner email service url.

  24. Thank you so much for this tip! I have implemented on my site.

    Thanks again.

  25. Neil

    Thanks for the helpful info, John. I’ve just moved from Blogger to WordPress and changed the name of my blog. I’ve got a question. Sorry, it’s a little convoluted – I’ll explain as best I can.

    I couldn’t get the FB Subscription Form Code to work right. I paste it in and then when I click “save,” everything disappears except:
    Enter your email address:Delivered by FeedBurner.

    I checked, and I am listed as an administrator, so I don’t know what that’s about, but the upshot is that I’m using the Subscription Link Code instead. That’s working fine, and the link text says “Subscribe to “new name of blog” by email,” but when somebody goes to the subscribe page, the message says “FeedBurner activates your subscription to “OLD name of blog” once you respond to this verification message.” I can’t figure out how to change that. I’ve changed the name in the FB “edit feed details” section, but the old name is still hanging around someplace. If I need to use the Subscription Link Code instead of the Subscription Form code, it would be awesome if the message on the subscribe page had the current name of the blog. Any idea where/how to change that?

    Thanks very much!

    • Neil

      I got the name thing figured out; it was under Feedburner’s “Email Branding” settings. But if you have a suggestion about how I might be able to use the form code instead of the link code, I’m all ears.

      Thanks again!

      • @Neil: Are you using WordPress.com or WordPress.org? It sounds like you’re using WordPress.com, since they don’t allow form code. Unfortunately there’s not much you can do about it, as far as I know. Self-hosted WordPress.org installations on the other hand should let administrators add form code, so if you’re using WordPress.org with an admin account and it’s still removing the code, then it’s probably a plugin or theme that’s removing it, so I’d try disabling all plugins and reverting to the default theme to see if that’s causing it.

        • Neil

          Thanks for the reply. You’re right, I’m using wordpress.com. If I wanted to use wordpress.org, I’d have to purchase my own domain and pay for hosting somewhere, right?

  26. Hi John,
    I recently installed Feedburner and some of my subscribers are having issues activating their subsciptions. I have several “unverified” subscribers, one being my sister, and she said she entered her email address but never got an email to confirm the subscription. I fear that others are having that same issue. Any advice?

    • Toria

      Hi John and Sonia,

      I am having the exact same problem with some of my subscribers. I have feedburner activated on my Weebly Blog and I have about 20% of subscribers who have not been able to activate their subscriptions. I have contacted a few of them an they said they never got an activation email?? Help! What can be done here? Is there a way for me to activate them? I have even tried deleting their email from my subscription list, re-entering it myself – hoping they would receive an email – but no, nothing at all. (And not in spam folders either)
      Any help would be greatly appreciated!

  27. john u r doing good job.i am searching this Widgets for my blog.2 month ago i was get wordpress plugin but its not properly work.now i am very happy to using.through your help i say you a lot of thanks
    God bless you

  28. Thank you so much! This was the most helpful bit of advice I’ve found all night. It made perfect sense and worked beautifully. Thank you!!

  29. Thank you for the helpful information! It worked!

  30. Henrik

    When I paste the code in Joomla 2.5 with plain text-editor and then save, half of the code disappeared, and the form doesn´t work.
    The code will be this:

    Enter your email address:Delivered by FeedBurner

    insted of:

    Enter your email address:Delivered by FeedBurner


  31. thanks for the tutorial .. it worked for me in one minute .. thanks alot for simple steps…

  32. Thnkyou very much! It worked… Some people on the internet are showing very difficult ways. Although its very easy. Thanks again for your great tutorial! Now my blog has this email subscription thing because of you

  33. Sam

    Im glad to have found this! Thank you.. Saved so much time.

  34. Joni Bishop

    Thank you so much for this information! It was spot on and so easy :)

  35. Thanks! I’m a blogging newbie using a broad-themed blog to get my feet wet with the intention of launching two niche blogs soon. I just googled how to do exactly this, and your instructions were perfect. Now I’m going to go sift through your old articles and see what I can discover.

  36. emmanuel enoch

    this was really helpful. thanks a lot

  37. Bob Byer

    I’m using blogger.com how do I enable email subscription using Feedburner like you have on WordPress, thanks for your help.

  38. victor ombaki

    Am happy to discover this.

  39. Andrea

    Brilliant! That is exactly what I was looking for. Thank you!

  40. Thanks. I successfully set burner on my WordPress site.

  41. I just wanted to say this really helped me out setting up a subscribe to feed widget on my wordpress blog thank you

  42. Satyenhacks


    Thanks for the simple solution. I got the msg email feed not activated while doing the things. This article clarified the whole things.

  43. Hey, thank you so much. Just got it up and functioning!

  44. Thanks for the tips.I have already implemented before on my blog but i don’t know about “Email Subscriptions” “Activate” option. Your post give me a clear idea and i have activate my blog Email Subscriptions now.

  45. Mark Marino

    Awesome! Thanks for the easy-to-follow steps and awesome article here. I used the widgets/HTML option and that was super easy.

  46. jon

    well done sir. I could not figure out why the email thingy would not work on the feedburner. your instructions were perfect.

  47. Hey
    I have a problem with this feedburner subscription form. in a standard way of subscribing through the rss feed icon, all works fine. but when I try to use a designed form that is connected to feedburner, it does not, and takes me to a page that says that feedburner’s subscription via email has not been enabled. but it has been…

  48. I feel I’ve tried all of this. I have a text widget on the sidebar. I’ve copied the code from feedburner. I was with my host’s tech support for over an hour, there’s a follow button on my site, and I STILL get a message that the email subscription is not enabled. Where is the disconnection?

  49. Helen Johnson

    Hi John,

    Eventhough you offer such a clear step-by-step explanation of how to offer an e-mail subscription service to a site, and it all seemed to be working up until adding an a-mailadress and getting the confirmation that this address was properly submitted, I never got the freed burner e-mail with the link to activate the service. (Nor did it land in my junk). I even posted a new blog article, to check whether I would get a notice sent by feed burner, but that of course didn’t happen ’cause I didn’t properly activate my subscription. Do you know what could have gone wrong or what I need to change?

    Sorry to bother you with such an individual problem :-)

    Hoping to hear from you, thanks a lot in advance!

  50. Thank! Its really helped me setting up a subscribe to feed on my blog.

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