WordPress Expert » clickthroughs http://johnlamansky.com/wordpress Wed, 01 Jun 2011 18:58:49 +0000 en hourly 1 http://wordpress.org/?v=3.3 Don’t Let Google Truncate Your Blog Post Titles! http://johnlamansky.com/wordpress/serp-title-truncation/?utm_source=rss&utm_medium=rss&utm_campaign=serp-title-truncation http://johnlamansky.com/wordpress/serp-title-truncation/#comments Mon, 02 Jun 2008 14:00:32 +0000 John Lamansky http://wordpress.jdwebdev.com/?p=58 Even if you have a catchy blog post title, it might not generate many clickthroughs in search engine result pages if it’s truncated with the familiar ellipsis in the SERPs. Here are two tips to avoid this:

  1. Show the Post Title First — The default WordPress theme shows the name of the blog before the title of the post. Reordering your title tag puts the text more relevant to the searcher’s query (the post title) first, encouraging clickthroughs. Plus it’s better for SEO, since your post title keywords are given more prominence.

  2. Keep Your Titles Short — Once you have your post titles at the beginning, you should avoid truncation by keeping the titles under 64 characters or so if possible.

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