Apple

Apple’s New “iPod Touch”: A Phoneless iPhone

September 5, 2007

Yes, they did it. Many of us figured this was coming. And wow, is it amazing.

The thing that blew me away the most is that the “iPod touch” has Wi-Fi web browsing using the same Safari browser found in the iPhone. And it has other iPhone features like the touch interface, the YouTube browser, and Cover Flow (the last of which has also been ported to the “iPod classic,” as it’s now called, and the iPod nano).

It has just about everything the iPhone has except the phone functionality. Which would work for me, since I already have an existing cellphone and cellular plan. However, public Wi-Fi is pretty scarce where I live, and of course I wouldn’t be able to browse the Internet with AT&T’s EDGE network.

One more gripe about the iPod touch: its maximum storage space of 16 GB looks wimpy compared to the cheaper iPod classic’s 160 GB. I know, I know, it’s because it has flash memory, but would it really be worth it to get an iPod that’s more expensive and has one tenth the storage space of another iPod? I guess those iPod touch features come at a high premium.

But still, if I were to get a new iPod, it would probably, just barely, be the iPod touch. 16 gigs would be a tight fit for my music, photos, videos, and podcasts, but it sure would be nice to be able to browse the web, assuming I could find a hotspot.

And plus, the iPod touch is just cool.

What iThink about the iPhone

July 6, 2007

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Why? Why has the iPhone been so successful? Why has an overpriced, under-featured gadget generated such excitement across the country, with people spending days waiting in line for a chance to spend $500-$600 for it?

After all, the iPhone does have a lot of limitations. As Wikipedia puts it:

iPhone lacks a number of common handheld features, including voice dialing, voice recording, instant messaging, memory card slot, MMS, A2DP (stereo bluetooth), common Bluetooth file transfer, GPS capability, text copy and paste, native games, and support for MP3 files as ringtones.

So what’s the reason?

Although the iPhone lacks much functionality, what the iPhone does do it does really, really well. The iPhone lacks many features common to other phones, but its feature set is sufficient for most people, and most importantly, it implements those features in a superior fashion.

Every product or feature has two conceptual components: the idea, and the implementation of the idea. Other phones may already have the same ideas, but with the iPhone Apple has really nailed the implementation.

And of course, Apple has done a fantastic job marketing this thing. They actually haven’t done a lot of marketing. Instead, they’ve used the consumer base to market the product for them. Everyone was talking about the iPhone. The media. Blogs. Podcasts. The iPhone was the coolest thing ever before it was even released. And as the release date approached, Apple leaked out additional details to keep the excitement going.

The whole campaign was very well done. The campaign was so successful, however, that in my opinion it does raise some concerns about society’s inordinate excitement about “stuff.”

But from a marketing standpoint, Apple has done a great job with the iPhone, even though the product itself isn’t the greatest. Though when a product has as many positive aspects as the iPhone, one is more likely to forgive or overlook the negative aspects.

What would be interesting to see is a technology product that is as close to perfect as possible in both the idea and the implementation, with a great feature set, great implementation of that feature set, and great marketing of that feature set. Who knows? Maybe in the future it’ll be something even more trivial than a cellphone.

iPhone Causing iPod Price Cuts?

January 18, 2007

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I’ve been considering an iPod purchase recently, and I noticed that Amazon has cut prices on the 5.5 generation iPods by about $13 for the 30GB version and $18 for the 80GB.

So yes, this is only a 5% discount, but I thought this was of note because I’ve rarely seen iPods below the standard retail price. I wouldn’t be too surprised if the iPhone announcement had something to do with it, considering the recent buzz about how it might impact iPod sales.

Apple Sued Over iPhone Name

January 11, 2007

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Here’s the scoop from a PCWorld article:

Cisco Systems sued Apple today [January 10, 2007] to prevent it from using the name iPhone for the new smart phone that it introduced yesterday at the Macworld Conference & Expo in San Francisco.
[...]
The name iPhone is a registered trademark of Linksys, a division of Cisco. Linksys picked up the iPhone name when it bought a company called Infogear Technology in 2000. Cisco’s iPhones are telephone handsets designed for use on a VoIP (voice over Internet Protocol) network.
[...]
Apple and Cisco have been in negotiations for about two years over Apple’s desire to license the iPhone trademark, according to Cisco spokesman John Noh. When Apple CEO Steve Jobs introduced the iPhone at Macworld, Cisco had not yet received a signed trademark licensing agreement from Apple, though the two companies had been negotiating terms as recently as last Monday night.
[...]
In an interview Wednesday afternoon, Greg Joswiak, Apple’s vice president of worldwide iPod marketing, pointed out that Cisco’s iPhone brand applies to a line of voice-over-IP products, whereas Apple’s iPhone is a cell phone. “They’re different products,” Joswiak said.

“Yeah, but they’re both phones,” is what I have to say to that. Cisco seems to agree:

“Today’s iPhone is not tomorrow’s iPhone. The potential for convergence of the home phone, cell phone, work phone, and PC is limitless, which is why it is so important for us to protect our brand,” Chandler [senior vice president and general counsel for Cisco] said.

Cisco seems to be pretty upset, but I’m sure they’re loving this publicity for their product!

Apple TV: Coming to a Living Room Near You

January 10, 2007

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Apple announced yesterday the Apple TV, the new name for what was previously codenamed “iTV.”

Apple TV has found a web home under the “iPod + iTunes” category of the Apple website. From the Apple TV homepage:

Say you’ve just downloaded Cars from iTunes. Instead of huddling around your computer to watch, you pop some popcorn while your computer wirelessly syncs your new flick to Apple TV. [...] Apple TV connects to your TV via an HDMI port or component video and audio ports. Its built-in, superfast 802.11 wireless capability syncs your iTunes library to any Mac or PC in the house.

I think this is a really cool thing, even more so because it works with PCs, meaning us Windows users aren’t left out. I think this will also be really neat for podcasters in particular, as Apple TV users will be able to watch video podcasts from their televisions. Now how cool will that be?